LinkHatch

Content writing sample

A month of content,planned in full.

We can't show client work, so we planned November for our own site, in the exact format a client gets. Two of the articles are written and live.

A desk computer beside a vase with one red rose

1. The keywords

Monthly Google searches from Google Ads data, pulled 3 Nov 2026, with difficulty from 0 to 100. Every term is matched to the page it should win.

TermUSUKDifficultyIntentPage
link building packages59048014Buy/pricing
link building pricing14050no dataCompare/pricing, calculator
link building cost140507LearnArticle 1
link insertion320509Learn/link-insertion
niche edits21050no dataLearnArticle 2
niche edits service9020no dataBuy/link-insertion
blogger outreach service3201406 to 10Buy/services/blogger-outreach
white label link building32070no dataBuy/services/white-label

Head terms like "link building service" (1,900 US searches a month) are held by third-party "best agencies" lists and need authority a young site doesn't have yet. These eight are commercial, low difficulty, and each already has a page to send readers to. Every article targets the question a buyer asks before they reach that page, so the article and the service page never compete for the same search.

2. The calendar

Five articles for the month, one a week. Each answers the question a buyer asks just before they reach one of our pages.

  1. 01 · Tue 3 Nov

    How much does link building cost in 2026?

    Target: link building cost · written and live

    We publish our prices and most competitors don't. The calculator needs a guide that explains the numbers behind it.

  2. 02 · Tue 10 Nov

    Niche edits vs guest posts: which should you buy?

    Target: niche edits, link insertion · written and live

    The most common question before someone buys either. We sell both at the same price, so we can compare honestly.

  3. 03 · Tue 17 Nov

    Blogger outreach in the UK: what a good campaign looks like

    Target: blogger outreach service uk

    We already show at position 3 to 4 in the UK for this term with no clicks. A UK article gives the result something to match.

  4. 04 · Tue 24 Nov

    White label link building: 8 questions to ask before you resell

    Target: white label link building

    Advertisers pay about $70 a click on this term, a sign that buyers search it. The service page needs a guide for the step before.

  5. 05 · Mon 30 Nov

    Link building packages compared: what a monthly plan should include

    Target: link building packages

    The biggest UK search in the group (480 a month) at low difficulty. It compares package types, then points to published plans.

3. The brief

What the client approves before a word is written. This is the brief for "How much does link building cost in 2026?".

Objective
Answer the reader who searches for what links cost, straight, and send the ones who want a number for their own site to the calculator.
Audience
In-house SEO and marketing leads pricing a link budget, and agency owners comparing vendors. They've seen quotes from $50 to $1,000 a link and don't know what explains the gap.
Angle
Most pricing articles are written by vendors who hide their prices. We show ours, explain what drives price, quote the public studies with their caveats, and say plainly what a cheap link costs you.
Target term
link building cost (140 US, 50 UK, difficulty 7). Secondary: link building pricing, cost of backlinks.
Sources
Ahrefs, "Should you buy backlinks?". Google Search Central, spam policies. Our own rate card for every LinkHatch number.
Internal links
Calculator, pricing, free link check, two glossary terms, Article 2.
AI answer plan
The opening answers "how much does link building cost" in three quotable sentences: a range, a named price and a caveat. Every heading is a question and its first sentence answers it. Study figures carry the source in the same sentence, so a quoted line stays attributed. FAQ with schema.
Won't say
No invented market averages, no ranking promises, no claim that paid links carry no risk.

Outline: each heading answers one question

  1. Opening, 3 sentences

    How much does a link cost?

  2. What decides the price of a link?

    Why does one link cost $80 and another $800?

  3. What do published studies say links cost?

    Is there a market average I can trust?

  4. What makes a cheap link expensive?

    How do I spot a bad cheap link?

  5. How does LinkHatch price links?

    What does LinkHatch charge?

  6. What would a month of links cost?

    What would my mix cost?

  7. FAQ, 4 questions

    Single links, when you pay, formats, rankings

4. The internal links

Every new article gets at least two links from existing pages within a week of going live, so it's never an orphan, and each article has exactly one page it sells from.

ArticleLinks out toLinked from
1. Link building costCalculator, pricing, link check, 2 glossary terms, Article 2Calculator page, glossary: link building pricing, Article 2, Article 5
2. Niche edits vs guest postsLink insertion, blogger outreach, link check, pricing, glossary: indexingLink insertion page, glossary: link insertion and guest post, Article 1
3. Blogger outreach UKBlogger outreach, receipts, glossary, Article 2Blogger outreach page (UK section), glossary
4. White label questionsWhite label, receipts, pricing, Article 1White label page, glossary
5. Packages comparedPricing, calculator, Articles 1 and 2Pricing FAQ, Article 4

5. The social posts

Two posts per article, written by someone who does the work, not a brand account. On LinkedIn the link goes in the first comment, on X in the post.

LinkedIn · Tue 3 Nov · Article 1

That $361 backlink price you may have seen quoted comes from a study that's a few years old and smaller than you'd guess.

Ahrefs asked 450 sites in nine competitive niches to sell a link on an existing page. Only 12.6% said yes. The ones that did asked $361.44 on average.

Then they pitched guest posts to 180 sites. Those came out at $77.80. Cheaper, until you notice the detail in the write-up: the sites selling guest posts almost all had low DR, and you still had to write the article.

That gap is the whole pricing story. Sites with real readers say no more often and charge more when they say yes. Sites that sell to anyone are cheap because they sell to anyone.

So when a quote looks low, ask for the site's organic traffic, not just its DR. DR is the easier number to inflate.

We publish our prices, so the guide has worked examples too: three Standard links and one Plus come to 5 credits, $1,125 on our Starter plan, about $281 a link.

Full guide in the comments.

Why it works: Opens on a number many readers have seen and never checked, gives the detail that explains it, and turns it into one check they can use. Our price comes last, as an example, not a pitch.

X · Thu 5 Nov · Article 1

Ahrefs asked 450 sites to sell a link on an existing page. 12.6% said yes, at $361 on average. Guest posts came in at $78, mostly on low DR sites.

Cheap links are cheap for a reason. What drives the price, with worked examples: linkhatch.com/blog/how-much-does-link-building-cost

Why it works: Three numbers and one conclusion in a single post. Rounded figures read faster here, and the article carries the exact ones.

LinkedIn · Tue 10 Nov · Article 2

"Are niche edits safer than guest posts?"

The honest answer: Google's spam policy doesn't care which one you picked.

The policy lists "exchanging money for links, or posts that contain links" as link spam. It also names optimized anchor text in "articles, guest posts, or press releases". Paid links are fine if they're marked nofollow or sponsored. That's it.

So the format question is the wrong one. The useful question is whether the page is worth being on. Five checks we run before either:

1. Is the page indexed, with no noindex or stray canonical? 2. Is the article actually about your topic? 3. Does the paragraph read well without your link, and better with it? 4. Is the link dofollow, if that's what you paid for, and is it still in three months? 5. Does the site clear a traffic floor, not just a DR floor?

Where the formats differ is time and control. An insertion lands on a page with history. A guest post lets you write the paragraph.

The full comparison is in the comments.

Why it works: Starts with the question buyers actually type, answers it with an exact quote rather than an opinion, and gives five checks the reader can use whether they buy from us or not.

X · Thu 12 Nov · Article 2

Niche edit or guest post? Google's link spam policy covers both. The page matters more than the format: indexed, on topic, a paragraph that reads fine without your link, real traffic. Comparison and checklist: linkhatch.com/blog/niche-edits-vs-guest-posts

Why it works: Corrects a common belief in one line and hands over the checklist. No hashtag: people searching this topic follow the conversation, not a tag.

Every month each article also gets its receipt: the target term, its Google position, whether it’s indexed, its internal links, and whether ChatGPT, Gemini and Perplexity mention us when asked its main question.

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