GlossaryContent
SEO
Also called: Search engine optimization
SEO is the practice of making a website easier for search engines to find, understand and show to people searching for what it offers.
SEO stands for search engine optimization. It covers everything that helps a site appear in unpaid search results. That includes the pages you write, how the site is built, and the links and mentions it earns from elsewhere. It's usually split into technical SEO, on-page SEO and off-page SEO.
Results take time and nobody can guarantee them. Search engines change their systems often, and competitors keep moving. Good SEO is mostly steady, unglamorous work. You make pages that answer real questions, make sure they can be crawled, and earn credible links over months rather than days.
Practical point: measure what the business cares about, such as leads and sales from organic search, not only rankings. Rankings move around. Use Google Search Console to see which queries bring impressions and clicks, then decide what to improve next.
Links you can check.
Every link we place comes with a receipt. The free link plan shows the pages worth pushing and what the links would cost.