Off-page SEO

Off-page SEO is everything that influences your search performance that happens away from your own website. The main activity is earning links from other sites, but it also includes brand mentions, reviews, digital PR and social visibility.

It matters because search engines look at what the rest of the web says about you, not just what you say about yourself. It can't fix a weak site, though. Pages that are slow, thin or hard to crawl will limit what links can do, so off-page work is best paired with solid on-page and technical basics.

Practical point: spend effort where your audience already is. Build relationships with relevant publications, publish things worth citing and keep your brand details consistent. Measure with referring domains, referral traffic and brand search over time, and be wary of any offer that promises fast ranking changes.