GlossaryLinks
Contextual link
Also called: In-content link
A contextual link sits inside the main body of a page, surrounded by relevant text, rather than in a footer, sidebar or list of links.
A contextual link is a link placed within the running text of an article. The sentence around it explains why the destination is useful. That's different from links in a footer, a sidebar blogroll, or an author bio block.
Search engines look at where a link sits on the page and what surrounds it. A link in the main content with relevant text nearby is generally a stronger and more natural signal than a link in a sitewide area. Readers are also far more likely to click it.
Practical point: when you review a placement, read the paragraph out loud. Does the link feel like something the author would add, and does the sentence make sense if you remove it? Check that the link isn't hidden at the bottom of a long page or wedged into a list of unrelated links.
Each LinkHatch link comes with a receipt showing the URL and anchor, so you can see where it sits.
Links you can check.
Every link we place comes with a receipt. The free link plan shows the pages worth pushing and what the links would cost.