GlossaryAI search
Entity
Also called: Entity SEO
In search, an entity is a distinct, identifiable thing such as a brand, person or place that search engines can recognize and connect facts to.
An entity is a thing a search engine can identify as separate from its name, such as a company, a person, a product or a city. Search engines and AI tools build knowledge about entities and connect them, so they can tell a company called Apple from the fruit.
For a business, being a clear entity means search engines are confident about who you are, what you do and which pages and profiles belong to you. Consistent facts across your site, your profiles and trusted third party sources help. Structured data and an accurate About page also help.
Practical point: keep your name, description, address and links consistent everywhere. Mark up your organization with schema, link to your official profiles, and aim to be described the same way across the sites that mention you. If a tool confuses you with another company, find where the mix up starts and fix it there.
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