GlossaryAI search
LLM visibility
Also called: AI visibility
LLM visibility is how often and how accurately large language model tools mention, describe or recommend your brand in response to questions.
LLM visibility describes whether AI chat tools bring up your brand when people ask relevant questions, and what they say about it. If someone asks for the best accounting tools for freelancers, are you named, and is the description right?
It's hard to measure. Answers change between runs, between tools and between users, so a single check says little. People sample a set of prompts regularly and track the share of answers that mention them. That gives a trend, not a rank. Be cautious of tools that show one precise score.
Practical point: start by asking the tools yourself. Note what's right, what's missing and what's wrong, and where they seem to get information. Fix errors at the source, improve your own clear pages, and earn accurate coverage on sites the tools tend to cite. Don't expect fast changes.
Links you can check.
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