GlossaryOutreach and PR
White label link building
White label link building is link work done by a provider that an agency resells under its own name, with the provider staying behind the scenes.
White label link building is when an agency buys link building from a specialist and delivers it to its own clients as part of its service. The end client usually sees the agency's reports and branding, not the provider's.
It lets agencies add capacity without building a link team. The risk is quality control. If you resell links you haven't checked, your name is on the result. Ask how sites are chosen, what's reported on each link, and what happens if a link disappears. Be wary of vague answers.
Practical point: get reporting you can pass straight to your client, with URL, anchor, metrics and live status for each placement. Agree on approval steps so you see the sites before outreach. Check a sample of live links yourself in the first month.
LinkHatch offers a white label service, and every link comes with a receipt.
Links you can check.
Every link we place comes with a receipt. The free link plan shows the pages worth pushing and what the links would cost.