Blogger outreach

Blogger outreach is the process of contacting people who run blogs and niche sites to ask for coverage. The ask might be a guest article, a link added to an existing page, a review, or a quote. Most of the work is finding the right sites and writing messages that are worth reading.

It works best when you offer something that helps the other person. That could be a useful resource, original data, or a well written article that fits their audience. Mass templated emails get ignored, and good sites get many of them. Expect plenty of no replies, and take the replies seriously.

Practical point: track every contact, and check the result after publication. Is the link live, what's the anchor, is the page indexed, and is the site one you'd be comfortable being seen on? Avoid sites that sell links to anyone, whatever their metrics look like.

With LinkHatch, clients approve every site before outreach starts.

Blogger outreach