GlossaryOutreach and PR
Unlinked mention
Also called: Brand mention link reclamation
An unlinked mention is when a site names your brand but doesn't link to you. A polite request can often turn it into a link.
An unlinked mention happens when an article, post or review names your company, product or people without a hyperlink. It means the publisher already knows who you are, which makes it one of the easiest link opportunities to pursue.
You can find them with a brand alert, a backlink tool, or a plain web search for your name excluding your own site. Then contact the author, thank them, and ask if they'd add a link so readers can find you. Keep it light. Many will say yes, some won't reply, and that's fine.
Practical point: send the exact page you'd like them to link to, make it the most helpful one, and don't ask for a particular anchor. If the mention is inaccurate, correct it in the same message. Search engines may also treat unlinked brand mentions as a signal, though how much is debated.
Links you can check.
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